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Most WrestleMania events have taken place in large stadiums in large cities, with some in sports arenas. The most-attended events include WrestleMania III (93,173) in Pontiac, WrestleMania VI (67,678) in Toronto, WrestleMania VIII (62,167) in Indianapolis, WrestleMania X-Seven (67,925) in Houston, WrestleMania X8 (68,237) also in Toronto, WrestleMania XIX (54,097) in Seattle, WrestleMania 23 (80,103) in Detroit, WrestleMania XXIV (74,635) in Orlando, WrestleMania 25 (72,744) also in Houston, WrestleMania XXVI (72,219) in Phoenix, WrestleMania XXVII (71,617) in Atlanta, WrestleMania XXVIII (78,363) in Miami, WrestleMania 29 (80,676) in East Rutherford, WrestleMania XXX (75,167) in New Orleans, WrestleMania 31 (76,976) in Santa Clara, and WrestleMania 32 (101,763) in Arlington.[2][3] Since moving to large stadiums and running WrestleMania Axxess, the event produces a local economy boost for the host cities.[4][5][6][7]

WrestleMania centers on the main event matches, primarily for the WWE Championship - and additional world titles, such as the World Heavyweight Championship (2003-2013) and the WWE Universal Championship (since 2017) - as well as matches involving celebrities such as American footballer Lawrence Taylor or actor Mr. T. Other WWE championships are also contested for, while the match card also includes gimmick matches and matches involving personal feuds.

Since 1993, the winner of the annual Royal Rumble match has been able to receive a guaranteed WWE Championship match at the same year's WrestleMania. With the introduction of the World Heavyweight Championship in 2002, the winner was also given the option to choose between the world title or the WWE championship. The creation of the ECW brand in June 2006 gave the Rumble winner a third option: to choose to challenge for the ECW World Championship. This option was made available from 2007 until the brand was retired in 2010. However, this option was never chosen.[8] The brand split ended in 2011 and the WWE and World Heavyweight Championships were unified in 2013, leaving the former as the only title to challenge for until the reintroduction of the brand split in 2016, which added the WWE Universal Championship as a choice. A women's Royal Rumble match was introduced in 2018, and the winner has the option of challenging for either the WWE Raw Women's Championship or WWE SmackDown Women's Championship.

WrestleMania 21 saw the introduction of the Money in the Bank ladder match. This match features six to ten participants and took place at six WrestleManias between 2005 and 2010 before becoming the headline match of its own pay-per-view event, Money in the Bank which incorporated the use of two Money in the Bank ladder matches for both respective WWE brands, SmackDown and Raw. The participant who retrieves the briefcase suspended above the ring wins a contract, which guarantees a world title match at the time and place of the winner's choosing for up to one year, including the following year's WrestleMania. This lasted until 2010 when the Money in the Bank pay per view was introduced and thus the Money in the Bank ladder match was retired from WrestleMania.[9]

Forbes named WrestleMania one of the world's most valuable sports event brands from 2014 to 2017, ranking it sixth with a brand value of US$195 million in 2017 behind the Super Bowl, Summer Olympics, Winter Olympics, the FIFA World Cup, and the NCAA Final Four.[10]